As a business owner, you want your service or product to reach people who need it. This is the greatest challenge many business owners face when running a paid campaign. The competition for the “click” is very high. Google and other networks run internal optimization processes based on parameters such as ad relevance to the user and the advertiser’s cost-per-bid.
The more clicks an advertisement receives from users and the higher the price per click, the higher the ad will appear compared to other sponsored advertisements.
This is true for search engine advertising and all social media, whether Facebook, YouTube, or LinkedIn.
Our role is to maximise the number of clicks you receive for each advertisement while minimising the cost of each click. We achieve this by crafting more particular advertisements alongside targeting and geo-targeting to a more accurate audience. There are several ways and strategies to do this. Either way, our role is to maximise the number of leads to your advertisement and generate widespread exposure on the web for your services at the lowest cost.