With over 950 million members worldwide, LinkedIn has firmly positioned itself as the premier platform for B2B networking and promotion. More than just a social media tool for job hunting or professional connections, LinkedIn is now a powerhouse for event marketing.
Whether planning a conference, trade fair, or a digital networking event, tapping into LinkedIn can boost your event’s visibility and attendance.Thanks to its ever-evolving promotional functionalities, LinkedIn stands out from other platforms like Facebook and Twitter.
Amidst the digital shift brought on by COVID, physical tradeshows and face-to-face networking have taken a backseat, making room for LinkedIn events as a lead-generating machine. And the benefits? They range from branding and networking to consistently attracting an audience for months post-event. In this article, we’ll delve into the significance of LinkedIn for event promotion and uncover various strategies to elevate your upcoming event’s presence on the platform.
Why Is Linkedin The Go-To Platform For Event Promotion?
In today’s digital age, promoting events effectively requires selecting the right platform. Among the various social media channels, LinkedIn has emerged as a predominant choice for marketing events, and here’s why:
- Professional Network Hub: LinkedIn, at its core, is a professional networking platform. It’s where businesses and professionals congregate to forge connections, making it an apt place for B2B interactions and promotions.
- Unrivaled Lead Generation: Studies have shown that 80% of B2B leads sprout from LinkedIn. This makes it the foremost platform for capturing quality leads.
- High Organic Reach: Unlike other platforms, LinkedIn content enjoys significant organic visibility. This means your event can reach a broader audience without investing heavily in paid promotions.
- Minimal Competition: With relatively lower competition for impressions, your event stands a better chance to be noticed and not get drowned in the noise.
- Tailored Event Feature: LinkedIn has specifically crafted event creation and promotion features, ensuring a smooth user experience for organizers and attendees.
- Leveraging Existing Networks: Your existing LinkedIn connections can be pivotal in amplifying the reach of your event, turning your network into event ambassadors.
- Diverse Audience Pool: While LinkedIn leans towards B2B, it encompasses professionals from various fields. The spectrum is wide, from corporate executives to music enthusiasts, granting opportunities to promote diverse events.
- Flexibility in Targeting: Whether it’s a trade show, conference, or even a corporate yoga lesson, LinkedIn’s versatility ensures you can target the right audience for any event type.
While multiple avenues exist to promote events in the digital realm, LinkedIn stands out with its distinct advantages tailored for professional engagements and B2B interactions. Leveraging this platform can boost your event’s visibility and ensure you’re reaching the right audience.
A Comprehensive Guide To Event Promotion On LinkedIn
Promoting an event requires much more than sending invitations. With a platform like LinkedIn, you have a powerful tool to boost event visibility and engagement. Here’s a step-by-step guide on how to effectively promote your event on LinkedIn:
1. Event Creation on LinkedIn
- Setup: Create your event on LinkedIn through a personal page or company profile. Remember, the event doesn’t go public until an initial post is made.
- Guidance: LinkedIn provides a step-by-step guide to assist with event creation, making the process seamless.
2. Engage Your Network
- Invite Contacts: Use LinkedIn’s functionality to invite specific contacts to your event, giving it a personal touch.
- Publicize: Share your event details on your personal and company pages to maximize visibility.
- Event Page Feed: Publish updates related to the event, though remember that only confirmed attendees will see these. To widen the reach, share content with your broader network, too.
3. Maximize Personal Profile Promotion
- Status Updates: Share event details through status updates, enhancing engagement with visual content.
- Profile Enhancement: Update your profile headline and summary with event details and provide direct links to the event registration page.
- Engage and Interact: Respond to comments, engage with those interested, and encourage sharing among prospects.
4. Use the Company Profile for Event Buzz
- Company Updates: Post and pin relevant event details to the company page, ensuring that key information stays prominent.
- Shared Content: Use posts to generate excitement, highlighting what sets your event apart and introducing key speakers.
- Brand Story: Share the motivation and values behind the event, presenting your company positively.
5. Harness the Power of LinkedIn Ads
- Sponsored Content: Display your event directly in targeted professional groups’ feeds.
- Message Ads: Engage your target audience through direct LinkedIn messaging.
- Text and Dynamic Ads: Utilize various ad formats to enhance your event’s visibility.
6. Employ Additional Tools and Techniques
- Video Content: Share videos from past events focusing on attendee testimonials and emotions.
- LinkedIn Groups: Engage in relevant groups, subtly promoting your event without spamming. Building relationships within these groups can organically lead members to your event.
With its vast professional network, LinkedIn offers many tools and functionalities to make your event a success. By following the above guide, you can effectively harness the platform’s potential, ensuring your event garners the attention and audience it deserves.
These techniques can have a significant impact, but they will be less effective if you exclusively utilize LinkedIn to promote your events. The key to properly communicating on LinkedIn (as in any marketing) is to generate regular, helpful, and entertaining content that isn’t exclusively about selling you or your events. Doing so earns you the right to publish something more promotional on occasion.
Unlock LinkedIn's Event Promotion Potential With Kaizin
Tapping into LinkedIn for event promotion is more than just posting updates; it’s about leveraging the platform’s unique ecosystem for maximum visibility and engagement. Whether you’re new to digital event promotion or looking for ways to supercharge your existing strategies, our expertise is second to none.
At KaizIn, our comprehensive approach ensures that your event reaches its target audience and creates a buzz that’s hard to ignore. Our holistic solutions are tailored for unmatched LinkedIn success.