LinkedIn Advertising A Comprehensive Guide To Running Successful Ad Campaigns

LinkedIn Advertising: A Comprehensive Guide To Running Successful Ad Campaigns

Are you struggling to find leads, or attract new clients? Well, you’re not the only one.

Despite your education, experience, and dedication, you may often find it extremely difficult to get the desired results for your business. You might be trying really hard, but all in vain.

Well, that’s where LinkedIn advertising can step in to help you.

Did you know that LinkedIn is considered the world’s largest professional network? It has an impressive membership of over 930 million people from more than 200 countries and territories.

With LinkedIn advertising, you can make sure that your brand’s voice reaches the right audience. And not just any audience, but a group of influential decision-makers. You’ll find most of the big players in any industry on LinkedIn, no matter which one you’re interested in. This makes it the perfect place for marketing

In this blog, we’ll learn how to create linkedIn ad campaign to maximize your reach, engage your target audience, find new leads, and achieve your marketing goals.

How To Create A LinkedIn Ad in 9 Steps

Advertising on LinkedIn is a two-step process that involves setting up your LinkedIn campaign and creating your LinkedIn ads. Here’s what you can do:

Step 1: Create a LinkedIn Page if you don’t have one already

Step 1 create a LinkedIn page if you don't already have one
  • You need a LinkedIn page to run sponsored content and sponsored messaging ads. If you need any assistance in setting one up, just head over to our website, Kaiz-In.

Step 2: Log in to Campaign Manager or create an account

Step 2 Log in to Campaign Manager or create an account

 

  • Start by signing into the LinkedIn Campaign Manager. The LinkedIn Ad Manager is where you can manage your LinkedIn advertising campaigns.
  • Enter your account name and select your currency. If you’re running ads on behalf of a business, link your campaign to the page.

Step 3: Select your ad objective

Step 3 select your ad objective

Think about what kind of action you want to inspire in our audience.

Would you like more people to know about your business? Maybe you’re looking to get more people to visit your website. Or maybe you’re looking to get more leads.

With LinkedIn advertising, you have a bunch of objectives to pick from for three different stages of the sales funnel:

  • Awareness,
  • Consideration, and 
  • Conversions. 

At this point, you can choose the objective that best suits your LinkedIn ads campaign.

Step 4: Choose your target audience

If you want your ad to be successful, it’s important to make sure you’re targeting the right people. Make sure you know exactly who you want your ad to reach, like the kind of people you’re targeting. 

  • LinkedIn ads offer a variety of targeting options. You can choose to target people based on their location, industry, company size, education, job function, or skills.
  • If it’s your first campaign, LinkedIn recommends a target audience of at least 50,000 for Sponsored Content and Text Ads. For Message Ads, 15,000 is best.
Step 4 choose your target audience

Step 5: Select an ad format

Depending on what you want to achieve, you have a few options to choose from. See the LinkedIn Ads Guide for more information on ad types.

You can go for Sponsored Content, which includes single-image, carousel, or video ads. Alternatively, you can try Text Ads or Message Ads.

Step 5 Select an ad format

The next step is to  Choose your ad placement

  • Now it’s time to choose where you want your ads to be placed.
  • Consider placing them on LinkedIn or expanding your reach by partnering with our trusted third-party publishers.
The next step is to choose your ad placement

Step 6: Create your budget and schedule

Campaign Manager provides a budget range based on competitor bids and what other competitors are bidding for your target audience. The bids are as follows:

  • Automated Bids
  • Maximum Cost-Per-Click (CPC) Bid
  • Maximum pay-per-1,000 Impressions (CPM) bid  

Usually, the first 2-4 weeks are seen as a learning experience. LinkedIn recommends a daily budget of $100 or a monthly budget of $5,000 for testing purposes.

LinkedIn Ads are great for reaching specific audiences because they offer a wide range of targeting options.  If you notice that a campaign is doing well, you can allocate a bigger budget to it. 

You have the option to choose whether you want your campaign to be shown continuously or until a specific end date.

Step 6 Create your budget and schedule

Step 7: Start building your ad

Depending on the type of ad format you choose, you might have to upload some creatives. It can include the image, headline, URL, and other details. You can find out more about the requirements and specifications for each ad format in the LinkedIn Ads Guide.

Including a clear call-to-action (CTA) in your ad copy can really boost your ad’s click-through rate (CTR). You could try asking people to “Download your e-book now” or “Click now for free samples” instead of using a copy that doesn’t provide clear next steps.

Step 7 start building your ad

Step 8: Provide payment information

Before you can show your ad to the world, you’ll need to provide your payment information. Once you’ve completed that, you’re all set to go!

Step 8 Provide payment info

Step 9: Measure performance

Upon logging into Campaign Manager, you’ll land on your LinkedIn ads reporting dashboard. Here, you can review metrics, analyze charts, demographics, and even download reports. By observing which ads outperform others, you can adjust your strategy and budget accordingly. The ads manager offers comprehensive analytics, tracking everything from clicks and impressions to conversions and leads, alongside insights into audience demographics.

Step 9 Measure results

Don't Just Blend In; Stand Out With KaizIn!

LinkedIn Advertising A Comprehensive Guide To Running Successful Ad Campaigns

In digital marketing, understanding the intricacies of LinkedIn advertising can be pivotal for a business’s online success.

​​With just the right amount of patience and strategy, LinkedIn ad campaigns can play a big role in your company’s marketing success. LinkedIn has an incredibly powerful advertising platform that can help you bring in thousands of new leads and sales.

LinkedIn advertising is an excellent way to connect with the right audience and grow your business. With the right approach, you’ll find plenty of opportunities to make meaningful connections.

It’s not just about ads; it’s about sharing the right message with the right people and seeing real results. But let’s be honest, it can get tricky out there with so many brands vying for attention and limited budgets to work with. 

Navigating LinkedIn advertising is like walking through a bustling marketplace. Every business has a story to tell, but making yours echo louder can be challenging. But here’s the thing: you don’t have to do it alone.

Partner with KaizIn. We transform ordinary into extraordinary, bringing brands to the spotlight on LinkedIn. With our rich experience from Israel to Europe, we have been a reliable partner for many businesses. Give your brand a boost and chart your path to success!

Contact KaizIn today!

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