LinkedIn Audio Event feature

As a LinkedIn user, I feel obligated to check out every new feature LinkedIn releases, or at least in Israel. Although the feature I will review today, “Audio events,” is not new, it’s safe to say LinkedIn started promoting it aggressively in the country only last week. Therefore, when I entered the profiles of many content creators I manage, I saw the following message at the top of each feed.

When LinkedIn informs me that there is a new way for me, or for my customers, to connect with the audience, it is definitely something I want to explore for myself.

So I rolled my sleeves, prepared my espresso from the unique capsules of the “Limited edition” that are kept for particular jobs like this, and set out on my way – to set up my first audio event in LinkedIn!

This article is my brief review of my experience setting up and directing the event from a slightly different perspective, and I hope even more pleasant (❁´◡`❁) you decide.

Creation of the event:

Like other features open only for content creators (see the newsletter article on LinkedIn), it is assumed that this feature is also open only for content creators, but this is incorrect. LinkedIn requires that you meet three requirements for audio event opening:

Audience of over 150 contacts – yes!
Agreeing to LinkedIn’s Terms of Service – sounds reasonable, yes!
And not to live in China – What? apparently yes!
 
Clicking on this link will take you directly to the event setup page.

After we fill in the event’s basic details, including the scheduled time and event description, we can add keynote speakers to our event. This will help promote the event and increase interest if you know how to match the speakers to the target audience.

Of course, the speaker you bring to the event must approve it. ofcourse you can list Gary Vee as a speaker to your event and boost the event as if he is coming to talk to you, but if he does not approve it (and if he does, send me a direct link).

Congratulations, your event was created successfully.

In the next part, LinkedIn enables you to share your event and invite participants from your network. You can invite up to 1,000 participants from your network per week, counting from Monday to Sunday, and for each participant who “confirms” their attendance, you receive a credit refund.

Despite this, it is recommended to invite a target audience to the event and focus on providing more value than spreading it.

When a participant confirmed the event, they can set a reminder in their calendar and invite their network.

LinkedIn allows you to publish your event as post and discuss it. This option is essential later on as it is one of two ways to reach out to participants before the event. The second option would be to click on the Networking tab and send a personal message. I don’t like this; for an event organizer, it is also a bit of “pushing” to send out messages to the participants.

As the event organizer, you can view the event’s reach and receive statistics under the Analytics tab, where you can view the event’s reach and get demographic data on the audience.

LinkedIn certainly did a beautiful work in this part, especially when we are talking about events that we can create from individual profiles and not only company pages. On the other hand, this type of LinkedIn event does not allow us to collect the participants’ emails, unlike company events. Therefore, if you wish to update the audience about the event, I recommend doing so in different and creative ways.

And moving on to the next part, the event itself:
The first step you have to take is to join the event. Yes, even if you are the one who created the event, you have to join it or, in other words, start it.

Unfortunately, I did not receive a reminder from LinkedIn before the event. Not in an email as the event organizer or under “notification bell” in my profile. I also did not receive an invitation to another event in which I added myself as a speaker. This means you need to enter the event and press Join to go Live and allow users to join the event.

As the event organizers, you must send reminders the speakers you booked for the event. While LinkedIn allows you to set reminders in your calendar for the event, as the event organizers and the speakers, you must ensure everything is running smoothly before going from Live, or else the already-arrived audience will leave.

When you switch the event Live, LinkedIn will inform the participants that the event has started.

Regarding the interface itself, it’s fair to say that LinkedIn has built something very user-friendly (finally!). And they have done an impressive job here. As a speaker and event organizer, I can see who is attending the event, allow them to join the discussion and meeting, engage the audience with interactive questions (like on Zoom, for example), and get notifications about participants wanting to talk.

During the event, I felt that the experience from the mobile was significantly better than the desktop. At such a level, I closed the microphone on the computer and operated the event entirely via mobile. All in all, it sounds logical to me, considering we’re talking about an audio event. However, even the mobile operation was more straightforward than the popup window on the desktop, and I feel there is room for improvement in this aspect.

In the context of the event itself, I don’t want to boast. However, I’m definitely happy that I held this event and had the privilege to help more good people improve their profiles and gain a different perspective on how I see things.

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