The guidebook on creating a winning LinkedIn profile

Tips for creating a winning LinkedIn profile:

This instruction booklet is designed to help you build a respectful LinkedIn profile that will allow you to express yourself at the highest level and showcase your skills and unique advantages professionally on the business network.

The format is built in the most basic and straightforward way for understanding so that you can build your profile in a matter of minutes and allow you to create the perfect presence that will serve you in everything you do, now or in the future.

Profile Structure - Top Section

Emphasis on the upper tier in the LinkedIn profile:

1. Starting from the cover photo, it is preferable to upload every othe picture as a cover picture rather than staying with the default blue and generic photo LinkedIn is offering. It is desirable to choose a picture related to your workplace, your role, or generally something you can identify with, such as a quote you relate to or a picture of you in an activity related to what you do.

Winning tip: A quick Google Images search for “LinkedIn cover photo” will give you ideas.



2. The next part will be the headline writing section or, in technical language, your “Title”.

There are two critical things to consider when writing your headline: 1. The headline should show the value you are providing (how you can help someone who comes to your profile). 2. The headline should contain relevant keywords for the role/job/purpose you seek. Ultimately, LinkedIn works as a search engine, and including keywords in your profile is called “optimization.” As said before, a good headline would show your value.

Which of the following profiles would you prefer to stay in touch with, the left or the right?

Despite speaking to the same person from your side, it seems that you would prefer to be in contact with the right– the one whom you can clearly see the value she offers you and how she can help you with what you are looking for (assuming of course that you are looking for the service she offers).

Below are two possible and recommended structures for building your LinkedIn profile headline:

First proposal for headline structure:

{Title} at {Company Name} – We help {Target Audience} with {USP}

USP = Unique selling proposition is the one thing that makes you or your business better than the competition.

Marketing manager at SpotHoob – We train and execute digital projects together with your team, not separately.

Second proposal for headline structure:

{Title} | {What you do 1} | {What you do 2}

VP Marketing at SpotHoob | Brand builder | Sponsored campaign specialist

3. Your profile picture – LinkedIn is a professional platform, so we first maintain a professional look as much as possible. We choose a clear, professional profile picture without unnecessary distractions in the background and without sunglasses. If a background in the picture is unsuitable, we will remove it using the bg removal website (the use of the website is free). Another website that can help us choose a picture and grade its professionalism is a photo feeler, which is also free.

The guideline here is to choose a prominent, clear, representative, professional, attractive and inviting profile picture.

Let’s start with the assumption that someone saw your profile in search results or one of the comments to a post. He entered your profile and got acquainted with the top part of your profile – the first and primary thing that was exposed to him. Then he wants to delve deeper and get more information about you. He gets this through the middle part of your profile, which we will talk about now.

Emphasis on the mid-range in the LinkedIn profile:
4. About – This is the place where you need to tell about yourself, your strengths, what you do, touch a bit on your professional experience, and show why it is worth it for the person who already came to your profile to contact you, whether they are recruiters who are interested in you or potential customers. This is your place to express and show the abilities and values that you offer.
There are many ways to write your profile summary and express your skills, so we will fail if we try to encompass it all. However, we can offer some tips that can give you exciting ideas and help you to do them.

  • Before you start filling in the details, write on a seperate page what is unique about you and what special value you can bring to the table.
  • On the same page, list your strengths, including your unique personality traits. After that, consider how to turn your personality traits into powerful critical statements about yourself.
  • For example, if I have a competetive hobby, I can use it to infer on my level of commitment as a person.
  • I guess that’s why I’m in such an accomplished sport like CrossFit, and you’ll never find me giving up training.

If I want them to know I am a social person and a team player. I can write:

I love working with people and always looking to create a genuine partnership.

  • When building your profile’s about section, use keywords that you think are important to apear under. For example, if you want to appear in the search results under the term “Marketing manager,” it is advisable to include it at least twice or thrice in your about section.
  • Start with a solid opening sentence that will compel whoever is looking at your profile to want to read more.
  • Finish your profile with a call to action by inviting the person who read it to contact you, meet for coffee, or email you.

If you would like to grab a cup of coffee and talk about tech, I would love to find time and get to know you.

5. Media (Featured) – This section is not mandatory but is recommended to be filled. Here you can enter links to articles/websites/resumes/presentations, and anything else you deem appropriate and can promote you personally and professionally. This looks like this.

6. Job experience – This is the place where LinkedIn allows you to tell about your past and present professional experience. For example, where did you work, in what roles did you work in each place you were, between which years did you work there, what was the scope of your job in the past (and what is the scope of your job currently), what was the definition of your role and what it entails, and anything else you see fit to share professionally.

Tip from the pros: Loading images and media to a part of your LinkedIn experience will boost your visual appeal and create greater value to your profile.

7. Skills – In this section, LinkedIn allows you to choose the skills that are most relevant to you. Including between 30-60 skills in various areas is recommended. Some can be professional, managerial, and some language skills (Spanish/English, etc.).

Tip from the masters: validate the skills of others (give them endorsements), and they will return the favor with “endorsements,” and your rank will rise, so your professional level in any field will increase.

8. “Call to action” – this section refers to the posts you upload on LinkedIn and the presence you create on the business network. The rule says that the more presence you create and the more posts you respond to, the more people will be exposed to your profile and get in touch with you. So make sure to post interesting and valuable content for your target audience. Of course, always post posts that drive action so your target audience will eventually contact you.

9. Profile preferences – In this section, you can choose the hashtags you want to follow and the influencers (public figures) that interest you.

10. Now (if you haven’t already done so), all that is left for you to do is to add the institution you studied at, the geographical location you are in, and, if you wish (and highly recommended) to add recommendations from professors/former employers/clients in the bottom of your profile.

Now you have an All-star rating profile, which means you will likely appear 70% higher than other people who are not in this rating. In addition, if you have followed all the rules and tips we have given you in this document, you have created an exciting profile and call to action.

All that is left for you now is to start optimizing your LinkedIn for what you want.

Good Luck!

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