In a world where digital presence is accessible to everyone and almost everyone can create exposure, it is becoming increasingly challenging to stand out in an ever-growing competition. Yet, there is no reason your business and service won’t shine above them all.
To create better results, it is necessary to set up a different and unique thinking pattern. This kind of thinking encourages the impossible, breaks down age-old conventions, and creates a process that can be replicated on larger scales.
The challenge for most agencies is that they are stuck between the things they can and can’t do, and that is precisely where we thrive. When we get a complex, seemingly impossible task from a client, we choose to dig deep, investigate, and create a unique process.
We specialise in the execution of complex processes that lead to results and methods that work in practise. Implementation of this work form characterises us in the field of consultants and proves itself repeatedly.
At first, we understand the customer’s needs and define clear objectives.
Afterward, we begin the optimisation process and conduct A/B testing, a structured optimization process for achieving the best possible results in the field. It is important to note that this process is carried out on multiple channels, not just one or two. For example, suppose the goal is to generate leads. In that case, we do not only operate by running lead campaigns but also utilise other methods to achieve the desired result, such as scheduling meetings with the customer.
After receiving the data and understanding which channel works best for the customer, we redefine the value proposition and begin leveraging the strengths of that same channel.
Once we have found the process that converts best, we maximize it and continue searching for additional channels to strengthen the customer and the main lead-generating channel. In this way, we succeed in creating processes that work and are tailored to each customer’s unique needs, multiplying success through additional channels.
What is the Kaizen method?
Kaizen is a term that originated in Japanese culture and means continuous improvement.
After the Second World War, the United States strategically rebuilt Japan to turn it into a friend rather than a foe. As part of this effort, a mathematics and statistics doctor named Edwards Deming was sent to Japan. Dr. Deming was responsible for many improvements that made Japan an industrial manufacturing powerhouse.
During those years, Dr. Deming instilled the value of quality among the Japanese industry leaders and taught them that “quality doesn’t cost money; it brings money.” In addition, he adopted an approach to continuous improvement based on the idea that small, continuous positive changes can generate significant improvements.
The Japanese were so committed to Dr. Deming’s industrial improvement movement that they developed a unique process called Kaizen, which became deeply embedded in Japanese culture. Kaizen combines two Japanese words that translate to “change for the better” or “continuous improvement.”
The Kaizen method is based on the belief that everything can be improved and nothing is permanent, while giving respect and attention to the people and employees of the organization who come from the field and constitute a significant part of the implementation of the improvement process. Kaizen involves identifying problems and opportunities, creating solutions, and implementing them broadly for long-term improvement.
The 10 Principles Of Kaizen
Leave the familiar assumptions.
Be proactive in problem-solving.
Don’t accept the status quo.
Release perfectionism; instead, adopt an approach of continuous change over time.
Find practical solutions as you identify mistakes.
Create an environment in which everyone feels empowered to contribute.
Don’t take things for granted; instead, ask “why” five times to get to the root of the problem.
Gather information and opinions from multiple people.
Be creative in finding minor, low-cost improvements.
Never stop improving.
Since Kaizen was introduced as a practical approach for business improvement and growth, many companies in various industries have implemented the method, which has yielded significant profitable results. Today, the method is taught in the world’s leading business schools and embedded in organizations as an essential part of their long-term competitive strategy process.
The term Kaizen is much more than just a method, it is a way of life!
Kaizen means to be every day, with a constant effort for improvement, in everything we do.
This is precisely the approach we take at KaizIn agency; it is our “moto.” It is also how we choose to live and operate every day, personally and professionally.
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